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Stoke area profile: Few better places to put your money into property

Posted on Tuesday, February 9, 2021


Stoke area profile: Few better places to put your money into property

In property terms, Stoke is a town that has a lot more going for it than a casual observer might think. For one thing, it has the best transport links of anywhere in the city, with its main line rail station and almost instant access to the A500 which runs through it.

It also has the huge advantage of the Staffordshire University campus on College Road, and the thousands of students that draws in, who are looking for somewhere to rent.

This gives a great boost for landlords and explains in part why the housing market is relatively more buoyant in this town, and prices typically a little higher here than in surrounding ones.

Catering for them and the more permanent residents is a good mix of small local shops and businesses, as well as supermarkets.

But with such easy access to anywhere, it is one of the most convenient of the city's six towns if you need something not available here.

It provides a good base for two of the big employment centres around here, the university and the hospital complex, as well as anyone working at the nearby Trentham Lakes.

Stoke has a busy indoor market on South Wolfe Street and it is here that you will find the library as well.

It may not be the greenest of towns when compared to others in the city, but it has that big advantage of those exceptional transport links, and for people considering where to live, or for investors, there are few better places to put money into bricks and mortar than Stoke.

The expert view
The town is something of a magnet for investor landlords, reveals Urfan Pasha, chief executive of the EasyMove estate agency in Liverpool Road, Stoke.

They are attracted by its large student population and the rental business they create. It is partly this, said Mr Pasha, which has been driving the town's property market.

Mr Pasha said: “The Stoke market is definitely up compared to 12-18 months ago. There is more interest because a lot of investor landlords are coming in, many from the south, and this has been pushing up values.

Read more: Hanley area profile: Now is the time to buy a fantastic home in beating heart of the city

“I would say that there is a great demand for student let-type properties. The College Road campus and the thousands of students studying there is within walking distance of the town centre and I guess that 65 or 70 per cent of them will want accommodation.

From a landlord's point of view this regular, reliable and constant demand is a great basis for investing and getting a good income stream."

Students are one big factor but Pasha also points to the impact of the town's supermarkets and big employers, which is also bringing in a lot of people from outside the area.

He said that because of the demand, house prices here are a little bit higher than those you would find in neighbouring towns such as Fenton.

Saying that, a two-bedroom terrace house in the ST4 post code, in good condition and ready to move into, will cost in the region of £60,000 to £70,000.

“Although you can find some that need doing up for £35,000 to £40,000, they will need £10,000 or £15,000 spending on them to bring them up to standard."